About Yumekawa Plus
Become who you want to be.
Jirai-kei, ryousangata, lolita, gothic-lolita —
Yumekawa Plus is a magazine for everyone who loves Japanese street-fashion subcultures.
Does this sound familiar?
Sizing anxiety
You found a piece from a brand you love, but it only comes in “free size” or a single standard size — and you’re not sure it’ll fit. So you close the tab.
Price wall
That dream dress is just out of reach, and you’ve been scouring the internet for an affordable look-alike for weeks.
Not sure where to start
You admire jirai-kei or ryousangata from afar, but don’t know which pieces or which brands to actually try first.
What we do
Discover
We help you find brands and pieces that will actually fit, with real measurements and brand-by-brand sizing notes.
Style
Outfit ideas by aesthetic and occasion, so you can put together the look you’ve been picturing.
Connect
A community of readers who love the same brands you do — share your outfit with #yumepluscoord and you might be featured.
What we don’t do
- We don’t label bodies. There is no “for plus-size only” or “for curvy girls” messaging here.
- We don’t recommend dieting or pressure anyone to change their body to fit a piece of clothing.
- We don’t hide the fact that some pieces won’t work for some bodies — we say so plainly, with measurements.
The site is operated anonymously by an editorial team. For business inquiries, please see the contact page.
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