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Sizing in Japanese fashion is given in centimetres, and brands vary widely in how generous “free size” actually is. Knowing your bust, waist and hip in cm makes every guide on this site useful immediately.

The brand index lists each brand with the size range it offers and the style it leans into — jirai-kei, ryousangata, lolita or gothic-lolita. Start with one you’re drawn to visually.

Our articles include real measurements and notes on which pieces have stretch, lacing or elasticated waists — the kind of details that decide whether a piece fits.

A note for international readers

Most affiliate links on this site go to Japan-based shops (Rakuten, Amazon Japan). They’re hidden on the English pages because they’re not always usable from outside Japan. Where possible, the article will name the brand’s official site or international shipping options.