Advertising Policy

Brands and shops do not pay to be featured on this site. Inclusion in articles, the brand index, and outfit guides is decided by the editorial team based on relevance and reader value. We mark affiliate links honestly and won’t recommend a piece purely because it pays a higher commission.

We participate in affiliate programs operated by Japanese retailers (Rakuten, Amazon Japan, A8.net, Moshimo Affiliate). When you click an affiliate link and make a qualifying purchase, we may receive a commission at no additional cost to you.

Affiliate links to Japan-based retailers are hidden on the English pages because they’re not always usable from outside Japan. We may add international affiliate programs (such as Amazon.com) in the future.

We display ads via Google AdSense across both Japanese and English pages. See our privacy policy for details on cookies and opting out of personalized advertising.

If a piece of content is sponsored, that fact is disclosed clearly within the article itself, in plain language at the top.