Brand Index
A guide to the major jirai-kei, ryousangata, lolita and gothic-lolita brands — with size ranges and price points.
Reading the size labels
- Free size means one size, cut to fit a range of bodies — not a small size.
- “Mostly M” means most of the range sits at that label, with exceptions.
- In labels like 3L or 6XL, the higher the number, the larger the piece.
- Japanese brands publish their measurements in centimetres rather than US or UK sizes, so check the cm figures on the brand’s own page before you order.
Brands that list sizes above L
12 of the 26brands below publish a size label larger than L. The label shown is the top of each brand’s published range.
Jirai-kei & ryousangata brands(18)
Brands that lean into jirai-kei, ryousangata, yamikawa or girly aesthetics with their own distinct flavour.
Ank Rouge
A staple jirai-kei / ryousangata brand defined by bijoux trims, ribbons and tulle. Most pieces run in an M-equivalent size.
Avail
Shimamura group’s low-price label. The “majoretty” line offers jirai-kei and ryousangata pieces, often with Sanrio collaborations.
💡 Some items come in a separate size line.
GRL
A low-price online retailer with a deep selection of ryousangata staples like frilled dresses and lace tops.
INGNI
An affordable casual brand with ryousangata-friendly pieces. Items run in F and S–M.
LIZ LISA
The long-running princess-casual brand. Floral prints, soft frills, and the cleanest ryousangata-leaning silhouettes in the genre.
MA*RS
A brand mixing sweetness and edge — ribbons, lace and check patterns — across jirai-kei and ryousangata pieces.
Secret Honey
A jirai-kei brand that excels at corsets and lace detailing. Most items run in an M-equivalent size.
WEGO
A casual Harajuku-rooted brand spanning everything from streetwear to ryousangata at affordable prices.
💡 Size labelling varies from item to item.
CIELOHUK
A jirai-kei specialist Shopify brand with edgy bijoux details and a strong yamikawa undercurrent.
💡 Some items go up to XXXL.
DearMyLove
Yumetenbo’s jirai-kei / ryousangata label. The Whip line offers items up to 4L–6L.
💡 The Whip line runs 4L–6L.
JIRAPI
A jirai-kei online brand built around bondage-belt and harness styling. Limited drops, strong silhouettes.
MAXICIMAM
A ryousangata-leaning brand with a wide size run; good for layered, sweet outfits.
💡 Some items go up to 8L.
NOEMIE
A romantic jirai-kei brand with delicate lace and pearl trims. Free-size pieces with generous detailing.
NoGenki
A jirai-kei / yamikawa indie label leaning into darker, contrast-heavy pieces.
With U
A label spanning jirai-kei, ryousangata and gothic-lolita. Depending on the item, sizes run from XS to 2XL.
angeLsize
A ryousangata-friendly brand specifically extending the size range upward; carries pieces in larger sizing than most peers.
💡 Sizes go up to 9L.
axes femme
A long-running romantic vintage brand. Floral prints, lace blouses, and a slightly older-leaning sweet aesthetic.
Yumetenbo
Yumetenbo, the parent retailer behind several jirai-kei and ryousangata sub-labels including DearMyLove.
💡 Size labelling varies by brand and by item.
Lolita & gothic-lolita brands(8)
Brands carrying serious lolita fashion — gothic, sweet, and classical pieces with proper construction.
ATELIER-PIERROT
A Harajuku-based lolita atelier specialising in gothic and classical lolita pieces.
Angelic Pretty
The defining sweet-lolita brand. Bold print releases and an enduring secondary market for past pieces.
💡 Some pieces use a full-length zip or elastic, which widens the fit range.
Baby, the Stars Shine Bright
Baby, the Stars Shine Bright — the long-running flagship sweet-lolita brand, with a sister gothic line (Alice and the Pirates).
💡 Pieces made in elastic fabric fit a wider range of measurements.
Bodyline
A budget-friendly lolita and cosplay brand. Items are available from S up to 5L.
💡 Some items go up to 5L.
Innocent World
A classical-lolita brand defined by historical silhouettes and restrained palettes.
💡 A World Edition line is available.
Metamorphose temps de fille
A long-running lolita brand offering Regular, Plus Size and Plus Plus Size lines.
💡 Plus Size and Plus Plus Size lines are available.
Royal Princess Alice
A sweet and classical lolita brand with frequent prints and accessible price points.
d.Alice
A sweet-lolita brand with consistent original prints; sister label of Royal Princess Alice.
Not sure which size to pick?
Take three measurements in centimetres and every size chart on this site becomes readable.