Brand Index
25brands
The world of each jirai-kei, ryousangata and lolita brand, in photos and a few words.
Size labels and price ranges are included. As of October 2026.
Jirai-kei & ryousangata
18 brands
Jirai-kei · Ryousangata
Ank Rouge
Sweet pieces layered with hearts, ribbons and lace. Shortcake and bunny motifs are signatures of this jirai-kei label.
M¥16,500–¥19,800
Ryousangata · Shimamura Group
Avail
A Shimamura Group clothing store. Character and influencer collaboration pieces at easy prices.
S–LL¥1,980–¥11,000
Trend · Online store
GRL
Current trends at easy prices: knits, mini lengths and faux fur, refreshed with every season. An online fast-fashion store.
F・S–L¥999–¥4,999
Ryousangata · Girly
INGNI
Themed "HAPPY every day". Sweet pieces with ribbons, tweed and lamé, mixed with the trends.
F・S–M¥3,000–¥8,000
Ryousangata · Girly
LIZ LISA
Girly down to the details. Ribbons, tiered skirts, checks, and heart and bear motifs.
F¥15,400–¥19,800
Jirai-kei
MA*RS
Black-based with crosses and hearts, lace and ribbons. Jirai-kei that adds a little poison to the sweetness.
F¥4,000–¥12,000
Ryousangata · Uniform style
Secret Honey
Frills and lace with sailor and apron designs. Bunny ears and black, white and wine are its marks.
M¥15,400–¥16,500
Street · Subculture
WEGO
"Normal is whatever you make it." Street, subculture and girly looks, chosen by label.
F・M–L¥1,500–¥5,000
Jirai-kei online store
CIELOHUK
An online store gathering girly, jirai-kei and ryousangata clothes. Princess-sleeve blouses and lace-up pieces are plentiful.
F・XS–4L¥5,200–¥9,900
Ryousangata · Jirai-kei
DearMyLove
A label from Yumetenbo for wanting to stay cute. Crosses and hearts, cat ears and princess sleeves.
M–6L¥6,990–¥12,990
Jirai-kei online store
JIRAPI
An online store devoted to jirai-kei. Black base with rose and skull embroidery, tiered frills and lace-up designs.
S–7L¥3,000–¥10,000
Yumekawa · Yamikawa
MAXICIMAM
A gender-free brand moving between yumekawa and yamikawa, with rabbit, bear and cat-ear motifs.
S–8L¥18,480–¥29,480
Ryousangata · Jirai-kei
NOEMIE
Sugar-candy sweetness with a touch of dark. Ribbons and tiers, paired with a gothic cross.
F・S–M¥8,789–¥15,290
Jirai-kei · Angel-core
NoGenki
Subculture jirai, angel-core, ryousangata and yamikawa at easy prices. Corset-style and aristocratic gothic pieces too.
F・XS–LL¥3,000–¥9,000
Gothic lolita online store
With U
A store for first-time gothic lolita. Overseas-designed military and prince styles, crosses and roses, crimson and black.
XS–3L¥12,680–¥41,500
Classical online store
angeLsize
An online store for ryousangata, jirai-kei and classical clothes: lace collars, bow ties, Chinese dresses and black velvet.
F・L–9L¥3,000–¥10,000
Girly · Vintage
axes femme
Feminine clothes in the spirit of European vintage. Tulle, starry-sky prints and a gothic-doll line.
F・M¥6,600–¥8,800
Ryousangata online store
Yumetenbo
An online store with a wide range of ryousangata and jirai-kei. Ribbons and hearts, lace and frills, crosses are staples.
S–6L¥3,990–¥13,990
Lolita
7 brands
Gothic shop
ATELIER-PIERROT
A gothic & lolita shop based in Laforet Harajuku. Black and bordeaux, veil-like lace.
F・S–LL¥20,000–¥50,000
Sweet lolita
Angelic Pretty
Clothes a storybook princess might wear. Cakes, toys and strawberries, with pastel pink lace.
F¥39,600–¥77,000
Classical · Sweet lolita
Baby, the Stars Shine Bright
A brand pursuing the ultimate lolita style. Rococo ribbons, flowers and gardens, ballroom-like jacquard.
F¥39,380–¥92,400
Lolita
Bodyline
Classical dresses and jumper skirts at easy prices. Ribbons, ladder lace and tea-party prints.
S–5L¥3,000–¥15,000
Classical lolita
Innocent World
Classical lolita built on delicate lace and beautiful silhouettes. Roses, florals and Victorian bustles.
M–L¥22,000–¥54,120
Lolita
Metamorphose temps de fille
A name meaning transformation. From sweet teddy-bear prints to dark thorns, pieces to match the mood of the day.
Regular / Plus Size / Plus Plus Size¥31,680–¥44,880
Gothic & lolita
Royal Princess Alice
The grace of a European princess and the wonder of Alice. Stained glass, cats and strawberries, plus wa-lolita.
M–L¥20,000–¥45,000
Not sure which size to pick?
Take three measurements in centimetres and every size chart on this site becomes readable.
How to measure yourself* The one-line descriptions are based on each brand’s official wording and products. Price ranges are tax-inclusive prices of the main items (dresses and jumper skirts) confirmed on the official sites, as of October 2026. Note: sizing notes and fit reports reflect personal experience. Please confirm details on the official brand site before purchasing.
Reading the size labels
- Free size means one size, cut to fit a range of bodies — not a small size.
- “Mostly M” means most of the range sits at that label, with exceptions.
- In labels like 3L or 6XL, the higher the number, the larger the piece.
- Japanese brands publish their measurements in centimetres rather than US or UK sizes, so check the cm figures on the brand’s own page before you order.
Brands that list sizes above L
12 of the 25brands below publish a size label larger than L. The label shown is the top of each brand’s published range.