Brands like Liz Lisa: 6 Japanese girly and jirai-kei labels, and which ship overseas

If you like Liz Lisa’s ribbons, checks and tiered skirts, six labels sit nearby: Ank Rouge, NOEMIE, axes femme, DearMyLove, MARS and Nogenki. Three ship overseas on their own (axes femme, DearMyLove, Nogenki), MARS goes through a buying-proxy cart, and Ank Rouge and NOEMIE do not ship directly.

Liz Lisa is the reference point for girly Japanese fashion (ryousangata, “mass-produced” cute, in Japanese fashion slang), but it is not the only label in that space. Jirai-kei is its darker cousin; see what jirai-kei is. “Free” below means one size cut to fit a range of bodies, and prices are in yen. Some of the labels below lean sweeter, some darker, and they differ a great deal in price and in how easy they are to order from abroad. “Nearby” here means each brand’s own description of its style; none of them makes the same clothes as Liz Lisa. For Liz Lisa itself, see the buying guide and the size chart.

The six at a glance

Prices are the ranges of main items (dresses and jumper skirts) confirmed on each official site in October 2026. Where a label says “mostly one size”, most items share it.

Brand	Style (paraphrased from each brand’s own description)	Main item prices	Sizes	From outside Japan
Liz Lisa (for reference)	Ribbons, tiered skirts, checks, heart and bear motifs	¥15,400–19,800	Mostly Free	Own overseas store
Ank Rouge	Hearts, ribbons and lace; shortcake and bunny motifs	¥16,500–19,800	Mostly M	No direct shipping
NOEMIE	Sugar-candy sweetness with a touch of dark; ribbons, tiers, gothic cross	¥8,789–15,290	Free, S–M	No direct shipping
axes femme	European-vintage feminine; tulle, starry-sky prints, gothic-doll line	¥6,600–8,800	M or Free (one per item)	English global shop
DearMyLove	Crosses and hearts, cat ears, princess sleeves	¥6,990–12,990	M–3L	Ships by EMS
MA*RS	Black base with crosses and hearts, lace and ribbons	¥4,000–12,000	Mostly Free, some L	Buying-proxy cart
Nogenki	Subculture jirai, angel-core, ryousangata; corset and gothic pieces	¥3,000–9,000	Free, XS–XL	Ships overseas

The sweeter end

Ank Rouge matches Liz Lisa’s price range; NOEMIE is a little cheaper. Neither ships directly overseas.

Ank Rouge

Hearts, ribbons and lace layered together, with shortcake and bunny motifs as signatures. Main items run ¥16,500–19,800, about the same as Liz Lisa, and sizes are mostly M. The official store (run by Ailand) does not ship directly overseas and points overseas customers to forwarding services; forwarding fees, customs duties and import taxes are paid by the customer. See the Ank Rouge brand page.

NOEMIE

Sugar-candy sweetness with a touch of dark: ribbons and tiers, paired with a gothic cross. Main items run ¥8,789–15,290 in Free and S–M. The company behind it, Palemoba, does not ship directly outside Japan and points overseas customers to a buying-proxy service (Buyee); this applies to its whole online store. See the NOEMIE brand page.

The easier ones to order from abroad

axes femme, DearMyLove and Nogenki all take orders from outside Japan.

axes femme

Feminine clothes in the spirit of European vintage: tulle, starry-sky prints and a gothic-doll line. Main items run ¥6,600–8,800. Each item lists one size, M or Free, so read the table on the item. It runs an English-language global shop advertising worldwide shipping, with shipping and taxes calculated at checkout. See the axes femme brand page.

DearMyLove

A label from Yumetenbo, for “wanting to stay cute”: crosses and hearts, cat ears, princess sleeves. Main items run ¥6,990–12,990, in sizes M to 3L; for the centimetres behind those labels see brands that go past L, measured in cm. It is sold on Dreamvs (the online store of Yumetenbo, the label’s maker), which ships overseas by EMS only, with the fee calculated in the cart; free-shipping offers do not apply abroad, the recipient pays customs duty, and some collaboration items are excluded. See the DearMyLove brand page.

Nogenki

Subculture jirai-kei, angel-core (soft, white-and-pastel angelic looks), ryousangata and yamikawa (“sick-cute”, pastel with a dark edge) at easy prices, with corset-style and aristocratic gothic pieces too. Main items run ¥3,000–9,000 in Free and XS–XL. Its shopping guide gives an indicative international shipping fee of ¥2,580, 8–15 days of delivery depending on the country, and PayPal or credit card at checkout. The guide does not say who pays customs duty. See the Nogenki brand page.

The darker side with a proxy cart

MA*RS

Black-based with crosses and hearts, lace and ribbons: jirai-kei with a little poison in the sweetness. Main items run ¥4,000–12,000, mostly Free with some L. Overseas visitors to the Lilimpark site (the online store that sells MARS) see a third-party WorldShopping cart that buys on your behalf and delivers worldwide. WorldShopping charges 10% of the total product price, and the cart only appears for items that can go to your country. See the MARS brand page.

How to choose

Price level like Liz Lisa: Ank Rouge, though it needs a forwarding service.
Lower price, easy overseas ordering: axes femme or Nogenki.
Sizes above Free: DearMyLove (to 3L) or Nogenki (to XL).
Darker mood: MA*RS.

Whichever you pick, budget for customs duty on top of the item price, and read the current shipping and return terms on the store before you order. Brand-by-brand details are on the brand index.

Sources

Prices and policies are as of October 2026 and change over time. Style descriptions paraphrase each brand’s own description.

Note: sizing notes and fit reports reflect personal experience. Please confirm details on the official brand site before purchasing.